Author of the youtube marketing book broadcasting from nyc orange county, california area marketing and advertising. Rather than starting with some third party book about youtube marketing you. You can only use end cards if you are in the youtube partner program, on videos. Structuring videos and why video is a very different format than audio. Introduced in 2015, sponsored cards display content that is relevant to the youtube video, such as products featured in the video. Articles about youtube video marketing and viral video promotion helpful articles about youtube marketing and how businesses are promoting their videos on youtube to achieve viral video marketing success. Determine your videos calltoaction when writing your video. Lo perform at the super bowl liv pepsi halftime show. Youtube is patronized by a hyperengaged, highlyconnected younger audience who craves the twoway communication youtube offers. All of the videos mentioned above for youtube should still be created, but the native file mp4 or. And youre watching your views counter and watching and watching.
Greg jarboe gets to the heart of why youtube video marketing is so powerful. Integrity, authenticity, generosity, social karma 5 book marketing strategy, launching and relaunching. The book guy vidneos is the real deal in video marketing software. Five ways to use youtube to promote your book where. Of course, keep in mind that individual results will varythis is just one example. For many businesses, the easiest part about making a video is deciding where to post it. Cisco predicts that 80% of all internet traffic will be video content by 2019 everyone is watching youtube. Here are 9 uncommon tips that ive used to turn my books into bestsellers, including my selfpublished wall. Free video tools exist to do this one we like on macs is 4media video converter. Top 5 marketing books for entrepreneurs and marketers youtube. Over time, it can continue to introduce new potential readers to your work. Learn about youtube marketing from toprated social media experts and youtube stars. How to do facebook video marketing the right way coschedule.
The results of video marketing are undeniable52% of marketing professionals worldwide list video as the type of content with the best roi. Plus, well walk you through some important guidelines for being part of the youtube community. Here are 9 uncommon tips that ive used to turn my books. Nov 27, 2017 video book trailer think of it as a flyer, poster, or any publicity material you can use to market somethingonly this is even better because videos have a great impact to people. The implications for content marketers and social media managers is clear. The purpose behind video for both fiction and nonfiction authors. I put together a simple youtube video that will explain how you will go about finding the right youtube videos to play your ads in front of.
Online video presents opportunities that television simply doesnt. Written by a video marketing expert, this comprehensive book also debunks common myths, helps you avoid errors, and energizes you with stepbystep. Dont skimp on lighting make sure the setting for your video is light and bright. Learn about youtube video analytics, marketing strategies and advertising campaigns. We recommend sticking with youtube and staying away from the gdn network. Which only validates the fact that video marketing is a growing trend the numbers say it all.
Youtube has more than 50 million content creators churning out videos regularly, so your own content has to stand out. Youtube video statistics, facebook video statistics, instagram video statistics, mobile video statistics, and ecommerce video marketing statistics for 2019. How to make money on youtube with affiliate marketing. Video marketing and youtube tips for authors with michael. Having seen and been involved in so many book launches ourselves, we know what works and what doesnt when it comes to book marketing well walk you through a playbyplay of exactly what you need to do so that your readers can find your book and buy it. Intro and branding in the first step of this sequence, youll want to inform viewers about who you are and where else. In this post, well share how to set up a fully optimized youtube channel for your business, and how you can create compelling video content to engage current customers and attract new ones, too. Thats why optimizing video content is critical to ranking and accessing the audience on youtube. Its got more cool features than any other video marketing suite in recent months. I will do professional organic best youtube video promotion with seo 5. Below well walk through each step of marketing on youtube from how to create a youtube channel and optimize videos for seo to how to run a youtube advertising campaign and interpret video. Plus, well walk you through some important guidelines for being part of the youtube. As youtube and facebook jostle to be top dog in online video, our team of digital marketing scientists at wolfgang digital naturally wanted to run an experiment to determine which platform delivers the best value when promoting video. Youtube a powerful arrow in an authors book marketing.
How to write a compelling script for your youtube videos. From an influencer marketing point of view, official music videos offer little opportunity for influencer promotion. Leverage this youtube marketing strategy and training to quickly grow your business online. Sep 15, 2009 another very successful application for youtube videos is through video book trailers as part of a book marketing campaign. How to make money on youtube with affiliate marketing mohammad atif jamshed april 7, 2019 at 12.
Give them a reason to buy a book many authors run promotions such as offering. As a youtube channel manager or content creator, your work may well be done when youve uploaded your videos and set the metadata. Our guide to video marketing will help you grow your business online using video content and video platforms. Youtube influencer marketing has been demonstrated to be effective with a huge range of brands and industry verticals. Youtube marketing can be an intimidating tool for brands. Using youtube as your video marketing platform is a wise strategy knowing the traffic there is in every single dayeven in every single minute. Youtube marketing 4 launched in may 2005, youtube allows billions of people to discover, watch and share originallycreated videos. Dec 04, 2019 the good people watching youtube consume more than 1 billion hours every single day.
Most popular youtube marketing books reel designer. Most importantly, video marketing is proven to improve leads and sales. Greg jarboe is a youtube guru and video marketing expert. There are many other types of videos giving better opportunities for marketers, however.
But itll go a lot further with video content to promote it. Determine your video s calltoaction when writing your video script. Youtube a powerful arrow in an authors book marketing quiver. Youtube provides a forum for people to connect, inform, and. Many people use end cards to increase email newsletter subscriptions, promote resources or highlight other youtube videos. By rob ciampa, theresa moore, john carucci, stan muller, adam wescott. Thats why weve created this complete guide for youtube pros and newcomers alike. Make a series of howto videos for youtube related to your nonfiction book content. Design your video book with a simple yet powerful book promotional video template to showcase your book, magazine, promote a travel brochure, photo album, advertise your book and attract your. Top youtube marketing courses online updated may 2020. Use one of biteables best marketing video templates to make an awesome marketing video in minutes.
I put together a simple youtube video that will explain how you will go about finding the right youtube videos. Weve put together a list of the top 5 marketing books that all entrepreneurs. Google clearly saw the potential of youtube, however, and only 18 months after youtube. The description box is shown in the following screenshot. Everyday low prices and free delivery on eligible orders. An hour a day, 2nd edition 2nd by jarboe, greg isbn. Viewers see a teaser for the card for a few seconds, then they can also click the icon in the top right corner of the video to browse the cards. The guide covers the production of video content but the core focus of the guide is to help you form a strategy for using video as part of your overall marketing as well as to show you the practical steps to take for success with this. Video seo methods to grow your business or brand online by ben simon is not one of them. Subscribe here so you dont miss our future videos its free. What role do you want your videos to play in the marketing. Heres a 7step sequence you can use in your video marketing strategy. What are some books to learn about marketing youtube channels. A custom youtube end card or end screen is a graphic that appears near the end of a video.
May 12, 2020 grow your youtube channel with these 12 types of content. The latest and greatest music videos, trends and channels from youtube. Back in 2005 when the first youtube video me at the zoo was uploaded, nobody would have imagined just how important this video sharing medium was going to be. Another very successful application for youtube videos is through video book trailers as part of a book marketing campaign. By kevin daum, bettina hein, matt scott, andreas goeldi. Aug 22, 2017 youtube has massive traffic and viewers, with over 1,325,000,000 people using youtube. Fully updated with new information, including the latest changes to youtube. Reach more internet users and lower ad costs yes, these may seem like fantastic numbers, but we assure you, there is evidence to back this up. Truth is, the description box is a crucial player in your youtube marketing strategy because its contents along with your titles, tags, and captions help youtube to determine if and where your videos rank on search or as related videos.
How to set up a paid youtube video marketing ad dummies. James makes video easy to understand and implement with this is a step by step, easy to follow book. Youtube video marketing promotion web video marketing council. The guide covers the production of video content but the core focus of the guide is to help you form a strategy for using video as part of your overall marketing. It appears that simon knows what he is talking about. Yes, these may seem like fantastic numbers, but we assure you, there is evidence to back this up. Youtube influencer marketing, videos with top youtubers. The optimum length for videos and effective calls to action. Types of video you can create include explainer videos, branded videos, animated videos, and more. How to start a youtube channel for your business in 2020. He is president and cofounder of seopr, an internet marketing company that has produced awardwinning results for such clients. Youtube is a money maker, and its stunning growth is no accident.
His new book, this is marketing is probably the first and last book youll ever need to buy on marketing. I know this means double the work, but if you have put all that effort into creating a video. Ball boys are an important part of sports but they play a role that not a lot of people pay attention to. Unfortunately, no one has yet invented a robot that sets up youtube video marketing ads for you. You can upload pictures or video and customize any way you like. You can no longer afford to ignore video marketing. The ultimate guide to youtube advertising in 2020 single grain.
Know what problem youre trying to solve define your brands priority objectives on youtube. Why uploading your youtube video to facebook is a bad idea. Nov 05, 2015 one of the greatest strengths of video marketing is that its eternal. Book trailer maker create stunning book trailers biteable. A list of 7 new youtube books you should read in 2020, such as crushing youtube, make money online and. The process may sound somewhat complicated at first because the youtube ad system is powerful, but its fairly easy to start your first campaign. As the most popular video hosting website by far, choosing to upload your video to youtube is an obvious choice. Here are a handful of tips that are included inside the ebook. Video is very much a significant part of the future of marketing for real. Guide to video marketing on youtube search engine journal. Below well walk through each step of marketing on youtube from how to create a youtube channel and optimize videos for seo to how to run a youtube advertising campaign and interpret video analytics. Video marketing for real estate isnt some shortterm fad or trend thats going to disappear in due time. Video book trailer think of it as a flyer, poster, or any publicity material you can use to market somethingonly this is even better because videos have a great impact to people.
Simply add your text and logo, choose some colors and music upload your own or chooes one from our soundtrack library, and youre done. This book actually provides the information that it promises. For detailed notes and links to resources mentioned in this video, visit. First, sign in, then finish the lessons at your own pace and pass the course exam with 75% to get your letter of completion.
Video marketing expert greg jarboe has thoroughly updated his popular and empowering book to offer you the very latest winning techniques for video and brand channel optimization, youtube. Publishing and unpublishing youtube videos dummies. Fantastic you have a thorough video marketing plan for the next quarter, an excellent, engaging first video 3 minutes and 46 seconds long, and youve just uploaded it to youtube. Other book marketing efforts, like ads or launch parties, have temporary reach, but a book trailer will live on as long as it remains online. He covers all the essential elements that will help you take action, create video, and most importantly he teaches you how to be strategic and drive traffic that all business owners want and need. In an effort to obtain book publicity for my author clients well create a book trailer about the book.
This book will help you create video that enchants, inspires, and engages your. Publishing is all about configuring the privacy settings that are most appropriate for your users and clicking save during the upload process or through video. Video content marketing can be a challenge, but with the expert help of a video content marketer you can achieve the business benefits you want. Seth godin is a bestselling author, teacher and speaker. Well show you how to quickly set up your channel, upload videos, and align your branding.